Landing page layout designed for hotel owners, GMs, controllers, and F&B leaders
This layout leads with revenue and operations, not generic processing language. The user should immediately see that DPN understands how hotels actually make money: front desk, dining, bars, poolside, events, and room-charge workflows.
1
Hero Section
Clear value prop, skyline visual, logo, and lead form above the fold.
2
Pain → Solution
Calls out slow checkout, missed tips, disconnected systems, and poolside inefficiency.
3
Proof + Offer
Reinforces why a hotel should book a review now, not “learn more later.”
4
Sticky CTA
Navigation keeps “Book a Review” visible throughout the page.
What the page should sell
DPN should be positioned as a revenue-and-operations partner for hotels — especially boutique and lifestyle properties with food, beverage, pool, or event volume.
Revenue per Guest
Handheld POS, QR ordering, and faster payment flows help guests spend more with less friction.
Operational Control
Align front desk, bar, restaurant, and back-office reporting so finance teams can actually see where money moves.
Guest Experience
Tap-to-pay, room-charge options, and modern checkout experiences reduce waiting and support stronger service scores.
Suggested website structure
Recommended section order
- Sticky top navigation with DPN branding + CTA
- Hero with skyline image, hotel-specific headline, and review form
- Hotel pain points / missed revenue section
- Solutions grid: front desk, restaurant/bar, pool/beach, room charge, reporting
- Proof / outcomes / who this is for
- FAQ + final CTA band
Conversion elements to keep
- Primary CTA button in header and hero
- Short form above the fold
- Clear hotel-specific language (not generic merchant services copy)
- Miami/Broward relevance and hospitality specialization
- Final CTA band for users who scroll before converting
Core solution blocks for the page
Front Desk & Check-In
Deposit handling, smoother check-in and checkout, digital payments, and clearer reporting for finance teams.
Restaurant & Bar
Handheld ordering, faster table turns, tip optimization, and better reconciliation for F&B outlets.
Poolside / Beach / Cabana
Take payments where guests are actually spending: at the pool, on the beach, or through QR-enabled ordering moments.
Room Charge & Reporting
Make it easier to connect guest spend to the room while giving controllers and managers better visibility.
Built to win boutique hotels first — while still being enterprise-ready
The page is intentionally written to resonate with smaller independent properties first, because those deals are usually more penetrable. Larger Hilton, Marriott, and IHG properties are still viable when they have clear restaurant, bar, pool, or banquet operations.
- Boutique-first messaging
- High-visibility CTA placement
- Hotel-specific operational language
- South Florida geographic relevance
Suggested CTA copy
Headline: Get a Free Hotel Payment Optimization Review
Subhead: We’ll review your front-desk, restaurant, bar, and poolside payment flow and show you where revenue and efficiency are being missed.
Subhead: We’ll review your front-desk, restaurant, bar, and poolside payment flow and show you where revenue and efficiency are being missed.
Design note: this right-hand card can also become a mini case-study block or a calendaring embed on the live page.
FAQ block for the live page
Do you only work with large hotels?
No. The strongest fit is often boutique and lifestyle properties with 11+ rooms that also run a restaurant, bar, beach, pool, or event operation.
Can this help food and beverage revenue?
Yes — especially where check close times, tip capture, handheld service, or poolside ordering are currently slowing down spend.
Who should book the review?
Owners, general managers, directors of finance, controllers, and F&B leaders are all good entry points depending on the property.
What should happen after form submission?
Send the lead into CRM, trigger an email + SMS sequence, and route hot leads to a same-day call task for sales.